Real-Life Bloopers: Examples of Bad Storytelling
We have all heard and maybe even created bad stories that have resulted in content marketing with poor results. I’m talking about poor messaging and positioning, lack of identification with a target...
View ArticleNative Advertising Mistakes You Might be Making According to 14 Insiders
Native advertising is not a new concept. From the first advertisement including long-form copy in the early 1900s, to TV infomercials introduced in the 1980s, consumers are used to seeing sponsored...
View Article7 Gaps to Fix in Your Content Marketing Strategy
If you are just starting out with content marketing, chances are that you will make every mistake in the book – and you will probably write a few pages of that book yourself. But not to worry – making...
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